I’ve been actively creating content for several years now, my speciality is podcasts and live video, but I’ve never been certain if I have the right strategy for getting this content to people on Social Media. A chance conversation with a colleague in our office gave me some clarity and a new direction to follow in 2021. Read on and I’ll tell you more…
Author Archives: Mark Wiltshear
[Podcast] Sales Pitch Workshops Increase The Impact Of Your International Sales Meetings
Since winter 2014, I have been working with Finnish companies to craft effective sales pitches that they can use in international sales situations. These have been used in pitching competitions, for one-on-one sales meeting and at international trade fairs and exhibitions. The workshops can be used to develop sales arguments for new products or to develop texts for marketing materials, company websites etc. In November 2020, I was approached about something slightly different, five companies and five pitches in only two hours. This is how I did it…
[Podcast] E-P WIISE ry – Official Launch Event
On Monday 9.11.2020, Etelä-Pohjanmaan WIISE ry was officially launched at an event held at the office of Xport and BSTR – Luova markkinoititoimisto in Seinäjoki. This ‘hybrid event’ was also livestreamed for those who had registered in advance. By the time the event started, WIISE already had 20 registered members and the WIISE team were delighted to have been joined live by approx. 40 people; 25 online and 15 in person.
This episode includes the audio and video of that event, where we introduce the inspiration behind this new venture, the work we have already done as WIISE and our future aims.
[Podcast] Why Should YOU Practice Conversations In English?
Recently, one of my ‘Sales Pitch workshop’ customers made a comment that made me think, ‘This can really have a long-term effect’. I’ve also been meeting people for regular English Conversation coaching for a few years, so I thought I’d share a few examples of how they have benefited from this.
[Podcast] Don’t Miss Those Buying Signals From International Customers
I’ve been working with the Finnish company HappyOrNot for the past 6 years on inbound sales.
I recently experienced a couple of frustrating situations, in which I was trying to buy services and the company was completely ignoring my buying signals. This made me reflect on my HappyOrNot work.
[Podcast] Becoming A Finn: Applying For Finnish Citizenship
I have been living in Finland now for 12½ years and I now live in Seinäjoki wth my wife, Satu, our collections of teenagers and Boris the Dog.
The impending Brexit has sped-up my plans to apply for Finnish citizenship, which I now aim to do in 2021. I thought I’d share my plan with you.
[Podcast] Amazon Sweden Is Coming: 5 Tips To Ensure A Smooth Start On Amazon.se
After many years of speculation, it has finally been confirmed that Amazon will launch its first website for the Nordic markets, http://www.amazon.se
For over 5 years, I have been working with Finnish companies to get their products listed and selling on Amazon Marketplaces around Europe. This seems like the perfect time to share a few key lessons I’ve learned over the years, to ensure your account set-up on Amazon goes as smoothly as possible.
[Podcast] Competition: Design A Logo For WIISE
Etelä-Pohjanmaan WIISE ry (Work Integration for Immigrants Service) is a membership association which aims to develop and maintain a positive ecosystem in Etelä-Pohjanmaa, in which immigrants and Finns who move to the area can thrive. In which they integrate into working life and settle into everyday life.
We are launching the association officially in October 2020 but ahead of that launch, it needs a logo and we would like our members and followers to help us with the design.
[Podcast] Sharing Your Workload: International Social Media, Sales Development & Voiceovers
While talking to a prospective customer, the MD of a micro company that is starting to grow, they said ‘Yes, we really want to work with you and think that one day per week won’t be enough – there’s so much to do. BUT we are waiting for this large order to be confirmed.’
All of this was true, but as we continued talking, it became clear that there were several small tasks that I could start to work on, that might only take a few hours a week. This could have an immediate impact and would be easier to build into their budget.
In this article are a examples of a few smaller tasks I’ve worked on so far this year, to show how you could share YOUR Workload without breaking the bank.
[Podcast] Listener Question: How can companies adapt to a post-COVID world?
This week, I will be answering a question from one of my listeners, thanks Jay.
Jay commented on Facebook ‘I see this as a time of opportunity, where the status quo is all shaken up and those who are creative, confident and can lead, will come out on top….what kind of opportunities do you see [coming] out of this situation and how you can turn a bad time to your advantage?’ well, Jay…