[Podcast] Summer 2020 – ‘Meaningful’ Work and Support For Small Firms

This week, I wanted to take you back a couple of months and give you some insight into how I’ve experienced summer 2020… People listening from outside may find it strange, but a four-week summer holiday is quite normal for workers in Finland and five or even six weeks is not unheard of. While this is undoubtedly nice for individuals, it does have an effect on business during the summer months. Everything sloooooowwwwws down.

Gradually and yet all at once, I found my calendar for June and July becoming more-and-more empty. I decided that if I cannot do any invoiceable work, I will focus on meaningful work that will have benefits at a later date.

[Podcast] B2B Sales With Simple Content Marketing

Over the past few years, I have been asked by potential customers “Can you do some sales work for me to make some leads?” While I CAN pick up the phone and make some sales calls, what if they are not yet ready to engage? What simple B2B marketing activity can a company do to support any sales work? Here are some ideas from a combination of recent experiences.