While talking to a prospective customer, the MD of a micro company that is starting to grow, they said ‘Yes, we really want to work with you and think that one day per week won’t be enough – there’s so much to do. BUT we are waiting for this large order to be confirmed.’
All of this was true, but as we continued talking, it became clear that there were several small tasks that I could start to work on, that might only take a few hours a week. This could have an immediate impact and would be easier to build into their budget.
In this article are a examples of a few smaller tasks I’ve worked on so far this year, to show how you could share YOUR Workload without breaking the bank.
This week, I wanted to take you back a couple of months and give you some insight into how I’ve experienced summer 2020… People listening from outside may find it strange, but a four-week summer holiday is quite normal for workers in Finland and five or even six weeks is not unheard of. While this is undoubtedly nice for individuals, it does have an effect on business during the summer months. Everything sloooooowwwwws down.
Gradually and yet all at once, I found my calendar for June and July becoming more-and-more empty. I decided that if I cannot do any invoiceable work, I will focus on meaningful work that will have benefits at a later date.
Episode 5 of this podcast was titled B2B Sales With Simple Content Marketing. In it, I talked about simple content marketing work that companies can do to support their sales work. This was based on work I had been doing during the first quarter of 2020. Then, of course, the world was hit by the coronavirus pandemic. My work was agreed and my time was scheduled, but I did stop to think “Should we continue prospecting during the Coronavirus lockdown period?”
Interview with Steven Smith, Managing Director at The Lead Generation Company.
This episode is something a little different. You don’t have to listen to just ME talking at you. I have a guest and I’m really pleased to welcome Steven whose LinkedIn profile reads ‘Lead Generation | Appointment Setting | Telemarketing | Qualified Sales Leads’. These are things that bring some people out on a cold sweat but are so important to any company that’s doing international business.
Read Steven’s important tips for companies looking to find new customers in the UK. Advice that will remain relevant during and after the coronavirus era.
Over the past few years, I have been asked by potential customers “Can you do some sales work for me to make some leads?” While I CAN pick up the phone and make some sales calls, what if they are not yet ready to engage? What simple B2B marketing activity can a company do to support any sales work? Here are some ideas from a combination of recent experiences.