Episode 5 of this podcast was titled B2B Sales With Simple Content Marketing. In it, I talked about simple content marketing work that companies can do to support their sales work. This was based on work I had been doing during the first quarter of 2020. Then, of course, the world was hit by the coronavirus pandemic. My work was agreed and my time was scheduled, but I did stop to think “Should we continue prospecting during the Coronavirus lockdown period?”
This episode is something a little different. You don’t have to listen to just ME talking at you. I have a guest and I’m really pleased to welcome Steven Smith from The Lead Generation Company in the UK. Steven’s LinkedIn profile reads ‘Lead Generation | Appointment Setting | Telemarketing | Qualified Sales Leads’. These are things that bring some people out on a cold sweat but are so important to any company that’s doing international business.
Read Steven’s important tips for companies looking to find new customers in the UK. Advice that will remain relevant during and after the coronavirus era.
Having started my own toiminimi company in 2019 and started invoicing my customer directly. I had experience at Xport of sending e-invoices, but I always had help from my partner Marko. I then found myself working in my own company, using e-invoicing from an Operator system and wondering ‘Why is e-invoicing in Finland so confusing?’ Hopefully, what started as a rant might also be useful to other new entrepreneurs in Finland.
In late-2018, I was approached by my friend, Jiuliano, to help him with the project he was running. Working on this project led further collaboration in an area in which I’ve developed a strong interest; helping other immigrants to Finland to network, settle and integrate into our new homeland. This is now developing into a potential new business venture, more of that at a later date.
Over the past few years, I have been asked by potential customers “Can you do some sales work for me to make some leads?” While I CAN pick up the phone and make some sales calls, what if they are not yet ready to engage? What simple B2B marketing activity can a company do to support any sales work? Here are some ideas from a combination of recent experiences.
When I announced, back in October 2019, that I was now working via my toiminimi (sole trader company or self-employed) I had a few people ask “Are you still working at Xport?” or “What happened? Is everything OK at Xport?” so I thought I’d answer this question directly: Why did I start my own company and start working separately from Xport?
Having planned this podcast for a few months, by the time I recorded my first episode in March 2020, we were already in the midst of the Coronavirus pandemic, COVID-19. This episode asks “Is this the worst time to start a podcast about International business?” And should I continue sharing my experiences, so others know they’re not alone during these difficult times?
When I thought up the idea for the International Business from Finland podcast. I realised I needed a theme tune. I asked my friend Robbyn from Dodobones, a terrific live band in the UK, for help. This is what they came up with…
Welcome to the International Business from Finland podcast with Mark Wiltshear. Where I take you behind the scenes of my solo enterprise, or toiminimi in Finnish. In this episode, I explain how I came to be at the centre of these seemingly disparate areas of business in Finland, and what you can expect from this series.
In late-2018, I was approached by my friend, Jiuliano, to help him on the project he was running. Working on this project led further collaboration in an area in which I’ve developed a strong interest; helping other immigrants to Finland to network, settle and integrate into our new homeland.
Promotion of Immigrant Entrepreneurship -hanke 2017-18
Jiuliano was working with Suomen Yrittäjäopisto, managing the Promotion of Immigrant Entrepreneurship project in our region, Etelä-Pohjanmaa. My work involved getting at least 100 immigrants in the area to complete a survey, then analyse the responses and present the results at the end of his project.
I completed the first part with a total of 102 responses (it would’ve been 103 but I forgot to do it myself!) and in analysing the results, a few clear themes became apparent
Only 4% currently identified their self as an entrepreneur
62% said they were interested in starting their own business.
70% said they ‘know nothing’, ‘know very little’, ‘need to know more’ or ‘don’t know what they need to know’
Something is preventing people with entrepreneurial skills from becoming active entrepreneurs in Finland. There is a lot of information about what to do and places from where to get that info. More could, however, be done to help people understand how to do it.
At the end of the project, I said to Jiuliano “It is clear what is required, but what is the next step? Who is going to DO something with this?” He replied simply “Maybe we do.”
So in early-2019, three of us, Jiuliano Prisada, Paul Fairchild and I started planning. How can we offer our experience, networks and knowledge as immigrant entrepreneurs to help others that have to moved to Finland for work, study or for family reasons. That is a wide selection of people, situations and experiences and we wanted to find a way to help all of them, if possible.
“The initial assessment offered by WIISE can be offered to immigrants in various situations: employees moving for work, families of migrating workers, international degree students and potential entrepreneurs.”
Work Integration for Immigrants Service (WIISE)
The Conception of the Work Integration for Immigrants Service (WIISE)
The Act on the Promotion of Immigrant Integration (1386/2010) emphasises the role of guidance and initial assessment as soon as the foreigner has moved to Finland. The persons eligible for an initial assessment are the foreigners that live in Finland: employees, graduate students, spouses and job seekers. The municipality organizes initial assessments to immigrants that lived in Finland less than three years and which are not registered at the employment office (TE-toimisto).
The initial assessment is publicly-funded by KEHA-keskus (ELY-keskusten sekä TE-toimistojen kehittämis- ja hallintokeskus and administered via Municipalities. You can read more about the alkukartoitus in Finnish or initial assessment in English. This is the starting point of our Work Integration for Immigrants Service (WIISE). By carrying out an initial assessment when someone moves to Etelä-Pohjanmaa, we create a personal action plan for each person, giving a checklist of suggestions, including activities and services whose goal is to help them integrate to the local community and settle into working life.
The Work Integration for Immigrants Service (WIISE) Experience
The initial assessment offered by WIISE is flexible enough to be offered to immigrants in various situations:
Employees moving for work within large companies
Families of these migrating workers – a happy homelife will help create a settled worklife
International students taking a full degree course (not short-term exchange)
International students at Aikuiskoulu (so long as they are not already a customer of the employment office (TE-toimisto)
Immigrants interested in becoming entrepreneurs
During the past five years, I have worked alongside several international degree students who are doing their compulsory work placement. By this time they are close to completing their degree and they are starting to consider ‘what’s next?’. During their studies, some have decided they want to stay in Finland; for the lifestyle, for a relationship etc. Having some guidance to prepare for life after school would be invaluable
Our process is tailored to each person or group and consists of:
Individual initial interview
Group workshop sessions
Individual summary discussion
Creating a personal integration plan
This will provide each person with a checklist of suggestions, activities and services whose goal is to help them, as a newcomer to life in Finland, to integrate to the local community and settle into working life.
Sounds good, doesn’t it? You can read more about Work Integration for Immigrants Service (WIISE) If you want to discuss implementing the Initial Assessments for new immigrant workers in your area, reach out and we can discuss your requirements…